Welcome to Monthly Giving
This site is for you if you want predictable and reliable long-term income for your cause. Here’s four ways I’ve inspired monthly givers:
- Zero to 1,000 monthly givers over 24 months: My work for a small charity starting face-to-face door-to-door (F2F-D2D) fundraising won the 2012 Fundraising Institute of New Zealand Donor Acquisition Charity Fundraising Award for Excellence. This raised $372,000 per year. We changed the operating name of the charity one month before starting, proving a recognisable name is not needed for F2F-D2D to work. We had better retention than at two international NGOs where I managed their million dollar monthly giving programmes.
- 13 to 395 regular givers over 42 months: My work for a small charity using the mail to inspire their existing mail givers to give regularly won the 2015 Fundraising Institute of New Zealand Donor Acquisition Charity Fundraising Award for Excellence. Between 2015 and 2017 this work contributed to an anticipated $1.6 million in future Gifts in Wills, a synergy of such magnitude it took me by surprise.
- One to 260 monthly givers over 10 months: My work for a small charity using a specialist call centre to inspire single occasional gift givers to give monthly now produces predictable and reliable funding of $62,000 per year. After the call centre completed their telephone campaign, the ongoing fundraiser’s time to steward these monthly supporters has only needed to be one day a month.
- $11,900 raised in five hours: In 2018, representing a small charity, I went door to door myself, securing 5 pledges from SME businesses. Pledges were by Automatic Payment, one per hour, averaging $44.67 per month. All believed to be ongoing, except a $25 per month one for 12 months. Total value at 5 years = $11,900.
I offer you one day a week to build your regular giving programme.
Before we go to the detail
You know the story of the Tortoise and the Hare; a race between unequal partners. The tortoise wins because it is focused, resolute and follows a better strategy. Meanwhile the hare races off, covers a lot of ground, gets distracted. Ends up exhausted, and behind.
Building a sustainable, growing stream of long-term income for your cause is simple and reliable but requires resolute focus. It suits organisations whose leadership resolves to play the long game.
John Barnett (FINZ 2005-2018) (CFRE 2010-2016)
+64 (0) 21 063 1590 mobile